With much of the travel industry fighting for survival, now may not seem the best moment to launch a tour company, but Byway, a new British operator specialising in no-fly holidays, thinks it the perfect time.
Developed during the pandemic and launching this week, the startup offers tailormade journeys by train, boat and bike to hidden corners of the UK and France, with plans to expand across Europe once travel resumes.
Its founders are undeterred by the current dire state of the industry, which has seen the loss of tens of thousands of jobs and the failure of even long-established businesses such as STA Travel, which ceased trading in August, and Flash Pack, a short-break operator heralded for modernising solo travel.
“I set Byway up the week we went into lockdown in March, so I got a lot of sceptical looks,” said founder and CEO Cat Jones, who left her job with an investment company to do so. “But I think this is the perfect time. Sustainability is really driving…
— to www.theguardian.com