Taking the flak for the UK Government’s handling of the pandemic, Public Health England has had a demanding year. As the public health agency looks to transition to the National Institute for Health Protection, The Drum talked to incoming director of marketing Alexia Clifford.
It’s been a tumultuous year for Public Health England (PHE), to say the least. Its mission to ‘protect and improve the nation’s health’ has been tested to the limit from the moment Covid-19 hit UK shores back in late January, while its very existence came under attack in August when ministers announced plans to replace it with a UK-wide ‘health protection’ institute.
As the Department for Health and Social Care’s executive agency, this year PHE has played a pivotable role in preventing the pandemic, developing Covid-19 tests and collecting crucial data on cases and deaths. Even its campaign work has been coronavirus focused. Despite this, ministers argue that the pandemic has unmasked the…
— to www.thedrum.com
