The live music industry’s economic value is expected to fall by at least £1bn, according to UK Music.
The latest annual report by the association says the music industry contributed £5.8bn to the UK economy in 2019, an 11% increase on 2018.
It was a record year in terms of economic contributions and employment: a modest 3% increase in employment represented more than 600 new full-time equivalent jobs for a total of 197,168 – an all-time high since reporting began in 2014. Exports grew by 9%, or £200m, to £2.9bn revenue.
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But while the report focuses on the industry’s achievements in 2019, “we cannot ignore the turbulent events of 2020,” it says.
UK Music says up to 85% of revenue from live music – £1.3bn in 2019 – will be lost, as well as an estimated 65% to 80% of music creators’ income and 80% of music managers’ income.
Chief Executive Jamie Njoku-Goodwin said the figures illustrate a “key national asset” badly in need of help following the “hammer blow” dealt by Covid-19.
“We’ve also seen how vital music is to our wider society. The lockdowns threw into sharp focus the health benefits of music-making as activities like singing in a choir, playing in an orchestra or band were paused.
“The cancellation of gigs and festivals laid bare how reliant local economies are on music venues which bring trade to businesses from taxi firms to take-away stands,” Njoku-Goodwin said.
“The UK music industry was a vibrant, fast-growing and commercially successful sector before the pandemic hit, and with the right support it can be again.”
UK Music is calling for, among other measures, an extension of VAT and business rates cuts, a Government-backed reinsurance scheme for live events, income support for struggling business and artists, and a quarantine exemption for visiting performing artists.
Domino effect
Coronavirus has badly affected all subsectors of the music industry: recording studios, music retailers and music publishers, while more able to move their business online, have faced challenges operating through two lockdowns and with high overheads and reduced income.
Live music has perhaps been hit hardest. Behind music creators, it contributed more jobs (34,000) and pounds to the UK economy (£1.3bn) than any other music subsector.
A high number of stadium tours by big name artists like Bon Jovi, The Eagles, The Spice Girls and Take That, led to an especially successful year, the report said.
“2019 was the live industry’s most successful year to date, and pre-Covid 2020 was shaping up to be even stronger.
“The music industry is interconnected and this has produced a domino effect as Covid-19 and the restrictions connected to the pandemic have taken hold,” the report says.
Tourism trouble
Music tourism is another area in which the longer-term impacts of Covid-19 are uncertain. Spending by a record 12.6 million music tourists grew by £200m, or 6%, last year.
However, tourist spend grew by 13% in 2018. Against a 14% increase in domestic music tourism, the number of international visitors dropped by 5% last year.
While UK Music notes this kind of fluctuation is not execptional – overseas visitorship grew 35% in 2016, fell 3% in 2017, and was back up by 10% in 2018 – it does raise questions about how dramatically numbers dropped this year amid global travel restrictions and whether the sector will be able to bounce back as in recent years.
Most of last year’s growth was driven by international tourists, who spend nearly five times more than their domestic counterparts – £899 per person compared to £183.
That spend was highest in the south east and south west of England at an average per person spend of £553 and £528 respectively. The rise in the south west was attributed to the return of Glastonbury after a year’s hiatus.
Tourist spend was lowest in North East England at £247 per person.
