• Latest
  • Trending
Amazon, Cadillac score with Super Bowl ads

Amazon, Cadillac score with Super Bowl ads

Gates Cambridge Scholarship celebrates 20th anniversary

Gates Cambridge Scholarship celebrates 20th anniversary

Israel-Gaza conflict rages as US envoy visits

Israel-Gaza conflict rages as US envoy visits

Police and Crime Commissioner to end funding for heroin addiction treatment scheme

Police and Crime Commissioner to end funding for heroin addiction treatment scheme

News Press Live
  • Home
  • News
    • All
    • Crime
    • Economy
    • News of England
    • News of Northern Ireland
    • News of Scotland
    • News of Wales
    Gates Cambridge Scholarship celebrates 20th anniversary

    Gates Cambridge Scholarship celebrates 20th anniversary

    Israel-Gaza conflict rages as US envoy visits

    Israel-Gaza conflict rages as US envoy visits

    Police and Crime Commissioner to end funding for heroin addiction treatment scheme

    Police and Crime Commissioner to end funding for heroin addiction treatment scheme

    Nicola Sturgeon’s own economic adviser warns Indyref2 puts recovery at risk

    Nicola Sturgeon’s own economic adviser warns Indyref2 puts recovery at risk

    Horse Racing Getting back on track

    Rochdale hopes machine centre will manufacture revival in fortunes

    The sad state of Cardiff city centre after a year of lockdown as shops lose fight to hold on

    The sad state of Cardiff city centre after a year of lockdown as shops lose fight to hold on

    Convoy drives through London shouting  the Jews, rape their daughters’

    Convoy drives through London shouting the Jews, rape their daughters’

    Conflict intensifies in Gaza as Israeli strikes destroy Gaza tower housing

    Trending Tags

      • Crime
      • Economy
      • News of England
      • News of Northern Ireland
      • News of Scotland
    • Royal Family
    • Tv & Showbiz
    • World News
    • JOBS
    • Sport
      • Football
      • Watch Live Score Football (Soccer) Videos
    • Login
    • Register
    • Latest Headlines
    • Advertise With Us
    • Find A Job
    Saturday, February 4, 2023
    Watch Live Sport
    • Home
    • News
      • All
      • Crime
      • Economy
      • News of England
      • News of Northern Ireland
      • News of Scotland
      • News of Wales
      Gates Cambridge Scholarship celebrates 20th anniversary

      Gates Cambridge Scholarship celebrates 20th anniversary

      Israel-Gaza conflict rages as US envoy visits

      Israel-Gaza conflict rages as US envoy visits

      Police and Crime Commissioner to end funding for heroin addiction treatment scheme

      Police and Crime Commissioner to end funding for heroin addiction treatment scheme

      Nicola Sturgeon’s own economic adviser warns Indyref2 puts recovery at risk

      Nicola Sturgeon’s own economic adviser warns Indyref2 puts recovery at risk

      Horse Racing Getting back on track

      Rochdale hopes machine centre will manufacture revival in fortunes

      The sad state of Cardiff city centre after a year of lockdown as shops lose fight to hold on

      The sad state of Cardiff city centre after a year of lockdown as shops lose fight to hold on

      Convoy drives through London shouting  the Jews, rape their daughters’

      Convoy drives through London shouting the Jews, rape their daughters’

      Conflict intensifies in Gaza as Israeli strikes destroy Gaza tower housing

      Trending Tags

        • Crime
        • Economy
        • News of England
        • News of Northern Ireland
        • News of Scotland
      • Royal Family
      • Tv & Showbiz
      • World News
      • JOBS
      • Sport
        • Football
        • Watch Live Score Football (Soccer) Videos
      No Result
      View All Result
      News Press Live
      No Result
      View All Result

      Amazon, Cadillac score with Super Bowl ads

      Amazon, Cadillac score with Super Bowl ads
      15.4k
      VIEWS
      Share on FacebookShare on Twitter

      NEW YORK (AP) — During this year’s Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. During advertising’s biggest night, there were hits and misses as well. Overall, this year’s crop of Super Bowl ads focused on light humor that strove to entertain and connect. But that made the few ads that took a different approach stand out even more. Amazon’s Michael B. Jordan ad and Cadillac’s Edward Scissorhands updates were hits, while overcomplicated ads like Michelob Ultra Organic Seltzer missed the mark.

      Amazon

      Amazon’s commercial shows a woman fantasizing that her new Alexa comes in the form of Michael B. Jordan. He strips his shirt when asked to dim the lights and reads a book to her in a bubble bath, all to the chagrin of her hapless husband. The humorous ad captured the restlessness of being stuck at home during the pandemic and added to the evening’s diversity with two Black leads in the ad.

      Anheuser-Busch

      Anheuser-Busch’s corporate brand spot shows typical pre-pandemic scenes of people sharing a beer — kitchen workers, orchestra players, cubicle dwellers, strangers at an airport bar — and reminded people to look forward to that again. “So when we’re back, let’s remember, it’s never just about the beer,” a voiceover states. “It’s about saying that simple human truth, we need each other.” The ad manages to capture the nostalgia people feel about pre-pandemic times without being heavy handed.

      Bud Light Seltzer Lemonade

      Bud Light used lemons as a metaphor for everything that went wrong in 2020 to introduce its new Seltzer Lemonade. In the humorous spot a downpour of literal lemons ruins weddings, cancels flights, disrupts at-home haircuts, destroys baseball stadium cardboard cutouts and causes general chaos. It manages to capture the zeitgeist of the moment with a humorous metaphor that ties directly into the product.

      Cadillac

      Timothée Chalamet is pitch perfect as Edgar, the son of Edward Scissorhands, in Cadillac’s ad for its new Lyriq car. Edgar has difficulty with his inherited scissor-hands when he deflates a football and severs a bus’s stop cord. He wistfully plays a virtual reality car simulator. Edgar’s mother, Winona Ryder revisiting her role in the 1990 film, gives him a Cadillac Lyriq. The point? The car’s “hands free super cruise” feature lets you to drive with little hand contact.

      DoorDash

      For its first ever Super Bowl ad, DoorDash went hard on nostalgia, enlisting Sesame Street Muppets including Cookie Monster and Big Bird to convey the message that DoorDash can deliver goods from local stores, not just restaurant delivery. “Hamilton” actor Daveed Diggs gave the ad some pizazz, singing a peppy version of the children’s song “People in Your Neighborhood,” that morphs into a rap.

      “It’s a nice example of how an ad can blend entertainment for different generations and product messaging effectively,” said Kim Whitler, marketing professor at the University of Virginia.

      GM

      Light humor was prevalent throughout game-day ads, and GM’s was one of the better executions. When Will Ferrell finds out Norway has more electric vehicles per capita than the U.S., he goes on a madcap journey spanning countries with singer and actress Awkwafina and comedian Kenan Thompson to show that GM’s new battery for electric cars will soon be available for everyone.

      Jeep

      Even though the point of Jeep’s two-minute ode starring iconic singer Bruce Springsteen is to find common ground, in the current political climate it is bound to be polarizing. But because the majority of advertisers chose to avoid politics and focus on light humor and nostalgia, the lyrical ad stood out as something different.

      “The spot is a call for unity and hope, and stood out in a Super Bowl full of funny, light ads,” said Northwestern University marketing professor Tim Calkins.

      M&M’s

      In contrast with Jeep, M&M’s had a much lighter take on the same “come together” message. A bag of M&M’s is the perfect apology for mansplaining, calling someone a “Karen,” having a gender reveal party accident and other contemporary faux pas. Dan Levy of “Schitt’s Creek” apologizes to the M&M anthropomorphic characters that are Super Bowl mainstays and says he promises not to “eat any more of your friends.”

      MISSES

      Michelob Ultra Organic Seltzer

      Michelob Ultra’s Organic Seltzer ad was stuffed full of celebrities — all of whom turned out to be lookalikes. Meanwhile a voiceover in a Christopher Walken-like accent turns out not to be Christopher Walken. The message is that the product is authentically organic, but it gets lost in the busyness of the commercial. Michelob was likely hoping to drive people to repeat views online with the celebrity lookalikes, but during the fast-moving Super Bowl the conceit was confusing.

      Scott’s Miracle-Gro

      Scott’s Miracle-Gro had a good year as people flocked to their backyards to hang out and work on their gardens as a pandemic hobby. With its first-ever Super Bowl ad, Scott’s was looking to keep that momentum going, but the overstuffed ad ended up being distracting. The ad shows not one but six celebrities in various degrees of recognizability on a backyard set — Martha Stewart, Carl Weathers and John Travolta among them

      “The theme is kind of clever, but this is another case of too much going on,” said Charles Taylor, a marketing professor at Villanova University.

      — to apnews.com

      Share308Tweet193SendSendShare54Pin69

      RelatedPosts

      Gates Cambridge Scholarship celebrates 20th anniversary
      News

      Gates Cambridge Scholarship celebrates 20th anniversary

      Israel-Gaza conflict rages as US envoy visits
      News

      Israel-Gaza conflict rages as US envoy visits

      Police and Crime Commissioner to end funding for heroin addiction treatment scheme
      Crime

      Police and Crime Commissioner to end funding for heroin addiction treatment scheme

      Nicola Sturgeon’s own economic adviser warns Indyref2 puts recovery at risk
      Economy

      Nicola Sturgeon’s own economic adviser warns Indyref2 puts recovery at risk

      London

      Horse Racing Getting back on track

      News

      Rochdale hopes machine centre will manufacture revival in fortunes

      Recommended Stories

      Xmas bubbles IN DOUBT as Sturgeon to host special cabinet meeting to decide on rule changes

      Xmas bubbles IN DOUBT as Sturgeon to host special cabinet meeting to decide on rule changes

      Restrictions reviewed: NI family of seven at odds with NI guidance on gatherings

      Restrictions reviewed: NI family of seven at odds with NI guidance on gatherings

      Boris urged to scrap travel quarantines or risk ‘apocalyptic unemployment’ in key industry | City & Business | Finance

      Boris urged to scrap travel quarantines or risk ‘apocalyptic unemployment’ in key industry | City & Business | Finance

      Popular Stories

      • Joe Biden opposes guarded border between Ireland and Northern Ireland | US News

        President Biden Promises to Slash Greenhouse Gas Emissions by 50 Percent by 2030

        2636 shares
        Share 1054 Tweet 659
      • Prince Philip is dead

        2632 shares
        Share 1053 Tweet 658
      • Two US Capitol police officers injured after suspect rams car into barrier and stabbed. Suspect dead

        2372 shares
        Share 949 Tweet 593
      • Prince Harry ‘back in the UK’ ahead of Duke of Edinburgh’s funeral on Saturday

        2143 shares
        Share 857 Tweet 536
      • Juventus chairman Andrea Agnelli says European Super League can no longer go ahead

        2115 shares
        Share 846 Tweet 529
      News Press Live

      © 2021 Copyright - All rights reserved.

      Navigate Site

      • About Us
      • Terms & Conditions
      • Private Policy
      • Advertise With Us
      • Contact Us

      Follow Us

      No Result
      View All Result
      • Home
      • News
        • Crime
        • Economy
        • News of England
        • News of Northern Ireland
        • News of Scotland
      • Royal Family
      • Tv & Showbiz
      • World News
      • JOBS
      • Sport
        • Football
        • Watch Live Score Football (Soccer) Videos

      © 2021 Copyright - All rights reserved.

      Welcome Back!

      Login to your account below

      Forgotten Password? Sign Up

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Are you sure want to unlock this post?
      Unlock left : 0
      Are you sure want to cancel subscription?